OUR MARKETING PLAN

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INTRODUCTION

THE CURRENT MARKET

Calgary is currently still facing high levels of inventory. This means that there is an abundance of homes currently listed, with an overwhelming number of homes for sale – far less than there are buyers in the market. This doesn’t even include new, unlisted, under construction, or planned homes which could see these numbers increase even further.

 

WHAT SETS US APART?

We invest in ensuring our clients get consistent exposure. The more exposure – the more potential buyers view your property – the greater your chances of selling your property. We use many high-end tools to achieve these ends – however – knowing how to deploy these tools is another matter entirely.

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Every battle is won before it is fought.

-Sun Tzu

STRATEGIC PLANNING

Determine Property List Price

Using our multi-point competitive market analysis, we determine the listing price with you based on your goals, margins, and market conditions.

Identify the Ideal Target Market

Based on the type of home, its layout, market value, and location – we begin to identify the individuals who may be interested in purchasing, where they may be, and how we might reach them.

Discuss Property Improvements

We sit down with you and discuss both the strengths and points of improvement. Every little change helps in shifting buyer perception. PS. We always follow-up for feedback from showings – and will always provide it. Sometimes it may hurt – but it goes a long way in getting to the close.

 

feedback is often missed either because it isn’t PURSUED or because feelings get in the way. All feedback can be used constructively to improve your chances of selling.

MAKING YOUR HOME STAND OUT

We invest in a number of different tools to make your home stand out such as:

  • Professional HDR Photography
  • Beautifully Designed Floor Plans
  • Day-to-Dusk Exterior Photos

Then we draw attention to your home’s features by communicating them to specific markets using:

  • Lifestyle-Targeted Copywriting
  • Tailored Digital Flyers
  • Immersive 3D Walkthroughs
  • Custom Property Web Pages

 

THE BIGGEST MISTAKE LISTING AGENTS MAKE IN A BUYER’S MARKET IS RELYING ON THE MLS® LISTING TO GET THE PROPERTY SOLD. THERE ARE OVER 7000 LISTINGS IN CALGARY ALONE. YOU NEED TO GET YOUR HOME IN FRONT OF THEM, NOT WAIT UNTIL BUYERS FIND YOU.

DIGITAL OUTREACH

BRINGING YOUR HOME DIRECTLY IN FRONT OF BUYERS

Your home deserves the attention, we create ads that are sent out on popular ad platforms such as Facebook/Instagram, Google, YouTube, Bing – even popular news & media websites! Thanks to the targeting metrics available to us – we are able to more specifically target individuals who may be looking for a home like yours (now imagine if your TV knew what you liked and showed it to you).

STEP ASIDE CAMBRIDGE – WE’VE GOT THE ANALYTICS

All of our outreach is tracked and optimized to help us improve our results and expose your property to even more potential buyers.

We don’t just put homes on the MLS® and hope they sell. Our strategy involves investing in BEST marketing TOOLS & TACTICS to get your home sold.

How We Compare

Our Average

DAYS ON MARKET*

VS

Market Average

Our Property Pages

PROPERTY VIEWS**

VS

MLS® Listing Views

SEE HOW WE DO IT

Get a copy of our “Art of Property Marketing” eBook and see how it’s done!

* Days on Market is considered to represent the length of time that a property has been on the market before an offer has been accepted and the property has entered into “conditional sale” status. Our average is derived from taking the average number of days our properties have stayed on the market. Market average days on market is based on data from CREB® market report of 2019. The average is a representation and should not be interpreted as the expected result since all homes vary depending on a number of factors including location, price, etc.

** Property Views refer to the number of viewings a listing page has received from visitors looking at the property. MLS® Listing Views contain the average number of “hits” an MLS listing receives prior to any drop in price which “brings the listing back to the top” and may drive additional views. Our Property Pages refers to hits that our custom web pages and conversions that our digital advertisements recieve when displaying marketing our client’s propeties. These numbers may vary for both Our Property Pages and MLS Listing Views depending on the home, location, price, consumer appeal, and so on.

YOU DESERVE A BETTER EXPERIENCE

LET’S GET STARTED

Book a consultation with us to learn more about the buying process. We can meet with you in person, set up a phone call, video call, email – heck – we can even text you!