THE CURRENT MARKET
Calgary is currently still facing high levels of inventory. This means that there is an abundance of homes currently listed, with an overwhelming number of homes for sale – far less than there are buyers in the market. This doesn’t even include new, unlisted, under construction, or planned homes which could see these numbers increase even further.
WHAT SETS US APART?
We invest in ensuring our clients get consistent exposure. The more exposure – the more potential buyers view your property – the greater your chances of selling your property. We use many high-end tools to achieve these ends – however – knowing how to deploy these tools is another matter entirely.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Every battle is won before it is fought.
Determine Property List Price
Using our multi-point competitive market analysis, we determine the listing price with you based on your goals, margins, and market conditions.
Identify the Ideal Target Market
Based on the type of home, its layout, market value, and location – we begin to identify the individuals who may be interested in purchasing, where they may be, and how we might reach them.
Discuss Property Improvements
We sit down with you and discuss both the strengths and points of improvement. Every little change helps in shifting buyer perception. PS. We always follow-up for feedback from showings – and will always provide it. Sometimes it may hurt – but it goes a long way in getting to the close.
feedback is often missed either because it isn’t PURSUED or because feelings get in the way. All feedback can be used constructively to improve your chances of selling.
MAKING YOUR HOME STAND OUT
We invest in a number of different tools to make your home stand out such as:
- Professional HDR Photography
- Beautifully Designed Floor Plans
- Day-to-Dusk Exterior Photos
Then we draw attention to your home’s features by communicating them to specific markets using:
- Lifestyle-Targeted Copywriting
- Tailored Digital Flyers
- Immersive 3D Walkthroughs
- Custom Property Web Pages
THE BIGGEST MISTAKE LISTING AGENTS MAKE IN A BUYER’S MARKET IS RELYING ON THE MLS® LISTING TO GET THE PROPERTY SOLD. THERE ARE OVER 7000 LISTINGS IN CALGARY ALONE. YOU NEED TO GET YOUR HOME IN FRONT OF THEM, NOT WAIT UNTIL BUYERS FIND YOU.
BRINGING YOUR HOME DIRECTLY IN FRONT OF BUYERS
Your home deserves the attention, we create ads that are sent out on popular ad platforms such as Facebook/Instagram, Google, YouTube, Bing – even popular news & media websites! Thanks to the targeting metrics available to us – we are able to more specifically target individuals who may be looking for a home like yours (now imagine if your TV knew what you liked and showed it to you).
STEP ASIDE CAMBRIDGE – WE’VE GOT THE ANALYTICS
All of our outreach is tracked and optimized to help us improve our results and expose your property to even more potential buyers.
We don’t just put homes on the MLS® and hope they sell. Our strategy involves investing in BEST marketing TOOLS & TACTICS to get your home sold.
YOU DESERVE A BETTER EXPERIENCE
LET’S GET STARTED
Book a consultation with us to learn more about the buying process. We can meet with you in person, set up a phone call, video call, email – heck – we can even text you!