THE RIGHT STRATEGY FOR BUYER ATTENTION
MAKING YOUR HOME THE FOCAL POINT
What sells a property in a tough market? The right expertise, strategic input, and matching property marketing plan – built for attracting the right attention to your property.
THE CURRENT MARKET
Calgary is currently still facing high levels of inventory. This means that there is an abundance of homes currently listed, with an overwhelming number of homes for sale – far less than there are buyers in the market. This doesn’t even include new, unlisted, under construction, or planned homes which could see these numbers increase even further.
WHAT SETS US APART?
We invest in ensuring our clients get consistent exposure. The more exposure – the more potential buyers view your property – the greater your chances of selling your property. We use many high-end tools to achieve these ends – however – knowing how to deploy these tools is another matter entirely.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Every battle is won before it is fought.
Determine Property List Price
Using our multi-point competitive market analysis, we determine the listing price with you based on your goals, margins, and market conditions.
Identify the Ideal Target Market
Based on the type of home, its layout, market value, and location – we begin to identify the individuals who may be interested in purchasing, where they may be, and how we might reach them.
Discuss Property Improvements
We sit down with you and discuss both the strengths and points of improvement. Every little change helps in shifting buyer perception. PS. We always follow-up for feedback from showings – and will always provide it. Sometimes it may hurt – but it goes a long way in getting to the close.
feedback is often missed either because it isn’t PURSUED or because feelings get in the way. All feedback can be used constructively to improve your chances of selling.
MAKING YOUR HOME STAND OUT
We invest in a number of different tools to make your home stand out such as:
- Professional HDR Photography
- Beautifully Designed Floor Plans
- Day-to-Dusk Exterior Photos
Then we draw attention to your home’s features by communicating them to specific markets using:
- Lifestyle-Targeted Copywriting
- Tailored Digital Flyers
- Immersive 3D Walkthroughs
- Custom Property Web Pages
THE BIGGEST MISTAKE LISTING AGENTS MAKE IN A BUYER’S MARKET IS RELYING ON THE MLS® LISTING TO GET THE PROPERTY SOLD. THERE ARE OVER 7000 LISTINGS IN CALGARY ALONE. YOU NEED TO GET YOUR HOME IN FRONT OF THEM, NOT WAIT UNTIL BUYERS FIND YOU.
BRINGING YOUR HOME DIRECTLY IN FRONT OF BUYERS
Your home deserves the attention, we create ads that are sent out on popular ad platforms such as Facebook/Instagram, Google, YouTube, Bing – even popular news & media websites! Thanks to the targeting metrics available to us – we are able to more specifically target individuals who may be looking for a home like yours (now imagine if your TV knew what you liked and showed it to you).
STEP ASIDE CAMBRIDGE – WE’VE GOT THE ANALYTICS
All of our outreach is tracked and optimized to help us improve our results and expose your property to even more potential buyers.
We don’t just put homes on the MLS® and hope they sell. Our strategy involves investing in BEST marketing TOOLS & TACTICS to get your home sold.
WHAT WE DO FOR YOU
PROTECT YOUR INTERESTS
Our job as your designated agents is to ensure that your interests are protected above all else. We’ll make sure your needs and goals come first.
Not sure what your needs and goals are? We’ll help you determine them.
ENSURE THE PRICE IS RIGHT
Pricing strategy is an important element in the sale of your property. It should link to your goals and needs to be rooted in reality. We use market data from previously sold homes such as yours (and in some cases, prices of new construction homes nearby) to determine the fair market value of your home. Pricing too high tends to result in a lack of exposure, pricing too low can lead to a loss of equity. Our multi-point market analysis will help determine the right price based on your timeline, list date, and market conditions. Rest assured, everything will be backed up by numbers.
Unapologetic, cold, calculated, numbers – period.
LOSE SLEEP OVER PROVIDING YOU WITH THE BEST EXPERIENCE
It’s no secret that we work with motivated sellers for a reason. We’re obsessed with results and delivering the type of service that consumers demand. We want to make sure that you are ecstatic about your choice in working with us. We invest in our clients and have a vested interest in ensuring that you get the best possible price for your home.
Seeing you happy is without a doubt the greatest reward.
CONNECT YOU WITH OUR INDUSTRY PARTNERS AND SPECIALISTS
Beyond our skill-set there are a number of industry professionals that you may need to complete your transaction. We have connections all over the industry ranging from layers, to home inspectors, mortgage brokers, home builders, architects, and more.
You’ll never feel alone with us.
PROVIDE TRANSPARENCY AND STRONG COMMUNICATION
Nothing rubs us the wrong way quite like poor communicators. We’ve heard the stories, and though it’s not unique to real estate, it’s no less aggravating. You can always expect that we will be honest – even when it hurts, transparent about any and every decision, and keep you updated on a consistent basis.
You can always feel free to talk to us about anything.
YOU DESERVE A BETTER EXPERIENCE
LET’S GET STARTED
Book a consultation with us to learn more about the buying process. We can meet with you in person, set up a phone call, video call, email – heck – we can even text you!